Marcos Salazar
Marcos Salazar
Delicious Non-Alcoholic Bourbon with Lauren Chitwood, Co-Founder & CEO of Spiritless.
Delicious Non-Alcoholic Bourbon with Lauren Chitwood, Co-Founder & CEO of Spiritless.
Delicious Non-Alcoholic Bourbon with Lauren Chitwood, Co-Founder & CEO of Spiritless.
Thursday 27th May 2021
Lauren Chitwood reveals how Spiritless is crafting delicious non-alcoholic spirits like Kentucky 74 in this 'For All Drinks' episode.
27 minutes
Inspiring
Informative
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Marcos Salazar
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Navigating Alcohol Dependency
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Get the buttons here!Lauren Chitwood: Crafting Non-Alcoholic Spirits with Spiritless
I think we're going to just see an enormous flood of drinkers, people that probably Five Years Ago would have never thought to reach for no duels or another kind of non-alcoholic alternative, and really say: oh, I get this now and this stuff is good, and I think that's really what we're seeing, and what we hope that spiritless can be the most helpful in providing is growing liquid excellence in a way that when the liquid crosses that drinker's lips, they go.
Imagine enjoying a bourbon cocktail without the hangover. That's the vision Lauren Chitwood and her team at Spiritless had when they set out to create Kentucky 74, a non-alcoholic spirit that captures the essence of traditional bourbon. In this episode of 'For All Drinks', host Marcos Salazar sits down with Chitwood to explore the trials and triumphs of bringing this unique product to life. Creating a non-alcoholic spirit in the heartland of bourbon was no easy feat.
Picture early experiments involving PVC pipes and popcorn machines—far from glamorous but crucial steps in their journey. The Spiritless team, armed with entrepreneurial spirit and extensive experience in the full-proof spirits industry, kept pushing forward. Their persistence paid off, resulting in a smooth, flavorful drink that mimics the rich notes of caramel, vanilla, and oak found in traditional bourbon. But Spiritless is about more than just great taste.
It's a movement for those who want to enjoy their drinks without compromising their health or sobriety. Chitwood discusses how Spiritless supports 'conscientious cocktailers' and those looking to reduce their alcohol intake without sacrificing social experiences. The episode also highlights the importance of consumer education, emphasizing the time and effort that goes into creating high-quality non-alcoholic beverages.
Whether you're sober curious, cutting back on alcohol, or simply looking for a tasty alternative, this episode offers a fascinating glimpse into the future of drinking. Tune in to hear Lauren Chitwood's inspiring story and learn how Spiritless is reshaping the non-alcoholic beverage landscape.