Crafting Non-Alcoholic Delights: Shelley Elkovich's For Bitter for Worse
When I tasted the drinks from for bitter for worse, the thing that stood out and is so aligned with the type of drinks that I enjoy in the non-alcoholic beverage space is: they are deep and they are complex, and they are strong, both if you want to drink them by themselves, but they make for perfect mixers to create amazing non-alcoholic cocktails.
Shelley Elkovich and her husband Jeff are the masterminds behind For Bitter for Worse, a non-alcoholic beverage company born out of their desire for sophisticated drinks minus the booze. Frustrated by the lack of refined alcohol-free options, they embarked on a mission to create beverages that are not only delicious but also low glycemic and low carb, sweetened naturally with monk fruit, wine grape nectar, or maple syrup. Their creations are so good, you’ll forget they’re alcohol-free!
In this episode of 'For All Drinks', host Marcos Salazar chats with Shelley about the inspiration behind their brand and the unique flavors they’ve developed. Shelley shares the ups and downs of starting a non-alcoholic beverage company, from perfecting recipes to finding the right packaging. Whether you’re a designated driver, pacing yourself at a party, or living a sober lifestyle, these drinks promise to elevate your experience.
Tune in to learn how For Bitter for Worse is reshaping the landscape of alcohol-free cocktails and fostering a healthier, more inclusive drinking culture.