About
About alcoholfree.com
Practical tools, real support, and a long-standing alcohol-free community.
Supporting alcohol-free living since 2006
Alcoholfree.com exists to help people rethink their relationship with alcohol. Whether someone wants to drink less, take a break, stop completely, or maintain an alcohol-free lifestyle, we aim to provide practical resources and a place where people feel understood.
A place for anyone rethinking alcohol
Everyone's relationship with alcohol is different.
Some people arrive here because drinking has become a problem. Others are simply curious about how life might feel with less alcohol in it.
Many people are somewhere in-between.
Alcoholfree.com is designed for all of those paths. We bring together practical tools, lived experience, useful resources, and a supportive community so people can explore change in their own way and at their own pace.
No pressure. No judgement. Just honest support.
What you'll find here
Alcoholfree.com is built around practical discovery and shared experience.
- Learn: Articles, ideas, and practical guidance about alcohol, wellbeing, habits, and recovery.
- Watch: Videos, conversations, and personal stories exploring different alcohol-free journeys.
- Listen: Podcasts and interviews with people sharing experiences, insights, and encouragement.
- Read: Curated news and research about alcohol, culture, health, and changing attitudes.
- Find: Alcohol-free drinks, books, and useful resources to support the journey.
- Connect: A supportive community of people exploring life beyond alcohol.
Our story
Alcoholfree.com grew out of a time when alcohol-free living was far less visible than it is today.
Long before alcohol-free drinks were widely available, a small number of people were already questioning the role alcohol played in their lives. Information was limited, options were scarce, and finding others on the same path could be difficult.
When our co-founder John Risby stopped drinking in 2004, alcohol-free options were extremely limited. This led him on a quest to discover the best drinks from Europe and the USA. In 2006 we launched The Alcohol-Free Shop, the world's first online shop dedicated to alcohol-free drinks and other products without alcohol.
A changing culture
Attitudes towards alcohol have changed significantly over the past two decades.
More people now question drinking for reasons including:
- health and wellbeing
- better sleep and mental clarity
- family and relationships
- productivity and work-life balance
- pregnancy or medical advice
- curiosity about alcohol-free living
What once felt like a niche idea has gradually become part of a wider cultural conversation.
Alcoholfree.com has evolved alongside that shift, from early alcohol-free retail into a broader platform for support, discovery, and encouragement.
Our mission is simple...
Help people transform their thinking about drinking.
We believe support should be practical, honest, and accessible. No judgement. No pressure. Just useful resources and real conversations.
Whether someone wants to stop drinking completely, drink less, or simply understand alcohol better, we aim to provide the information and support they need to make their own choices.
That's what we mean when we say Transform Your Drinking Thinking.
We're here alongside you
Changing your relationship with alcohol can sometimes feel lonely, especially at the beginning.
It doesn't have to be.
Alcoholfree.com exists to make that journey a little clearer, a little easier, and a little less isolating.
Wherever you are in the process – curious, questioning, rebuilding, or thriving alcohol-free – you're welcome here.
2004
The journey begins
After giving up drinking, John's search for support, information, and alcohol-free alternatives revealed how little was available at the time.
2006
The Alcohol-Free Shop launches
When alcohol-free drinks were still extremely difficult to find, we launched the first online shop dedicated to alcohol-free drinks and other products without alcohol.
Late 2000s
A niche idea
At the time, many people saw alcohol-free living as unusual. Options were limited and the conversation around drinking was very different.
2010s
The conversation grows
More people began questioning their drinking for health, mental clarity, family life, productivity, and personal wellbeing.
2020 onwards
Rapid change
Alcohol-free drinks and sober-curious lifestyles became far more visible, and a wider cultural shift around alcohol began to take shape.
Today
A broader resource
Alcoholfree.com now focuses on practical tools, lived experience, curated content, and community support for anyone changing their relationship with alcohol.