Lifestyle
Hop water sales rise as M&S backs Siren Craft Brew’s alcohol-free launch
Hop water is quietly becoming a go-to choice for people who want the hoppy taste of beer without the alcohol, calories or sugar. Siren Craft Brew’s 0% ABV Sparkling Hopwater has now landed in nearly 200 M&S stores, signalling a fresh alcohol-free option on the high street. Discover how this niche drink is growing, what it offers, and why retailers are betting on it.
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