James Swanwick

Alcohol-Free Lifestyle

James Swanwick

  • Uncorking the Truth: How Wine Became Every Woman’s Escape - Victoria English

Uncorking the Truth: How Wine Became Every Woman’s Escape - Victoria English

Friday 17th January 2025

Victoria English reveals how wine culture targeted women’s stress and insecurities. Learn how to reclaim your power and find authentic self-care.
29 minutes
Informative
Inspiring
Supportive
Honest
Empowering

About this podcast

Alcohol-Free Lifestyle
Author:
James Swanwick
Overview:
Categories:
Sobriety Toolkit
Creative Recovery Journeys
Sexual Empowerment & Identity
Understanding Addiction & Recovery
Financial Health in Recovery
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Uncorking the Truth: Wine, Women, and Marketing Myths

Episode Overview

  • How marketers targeted women’s stress and insecurities with wine.
  • The impact of wine culture on women’s health and self-worth.
  • Victoria’s personal journey with wine and marketing manipulation.
  • The cognitive dissonance many women feel with their drinking habits.
  • Encouragement to reclaim power and explore authentic self-care.
Once you see the manipulation, you can't unsee it.
Why does it feel so normal for women to reach for a glass of wine after a long day? Victoria English, Head Coach at Alcohol-Free Lifestyle, dives into the story behind the rise of wine culture and how marketers have targeted women’s aspirations, stress, and insecurities. From the 'mommy juice' phenomenon to wine as the ultimate self-care ritual, this episode unpacks how these messages have shaped our habits.
Victoria shares her own journey with wine, from feeling like it was her 'me-time' to realising it was marketing manipulation. The episode also highlights the health risks of wine and the cognitive dissonance many women feel when their drinking habits don't match the glamorous portrayals in ads. Victoria encourages women to reclaim their power and explore authentic self-care without alcohol.
This episode is a must-listen for anyone curious about how wine became so ingrained in modern culture and how to break free from its grip. Join Victoria as she peels back the curtain on wine marketing and offers a path to a clearer, healthier life.
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