Janet
Janet
Rebranding Sobriety - with Susan Christina
Rebranding Sobriety - with Susan Christina
Rebranding Sobriety - with Susan Christina
Saturday 30th October 2021
Join Susan Christina on Tribe Sober Podcast as she rebrands sobriety to make alcohol-free living chic and empowering. Listen now!
54 minutes
Empowering
Informative
Hopeful
Supportive
Engaging
About this podcast
Author:
Janet
Overview:
Categories:
Sobriety Toolkit
Sexual Empowerment & Identity
Creative Recovery Journeys
Empowering Recovery Journeys
Understanding Addiction & Recovery
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Get the buttons here!Sobriety’s New Face: Susan Christina’s Mission to Make Alcohol-Free Living Chic
We've got smart and we're seeing through the bs pumped out by the liquor industry.
Imagine swapping your nightly glass of wine for something equally luxurious but far healthier. In this episode of Tribe Sober, Janet Gourand chats with Susan Christina, an Irish woman now living in Spain, who’s on a mission to rebrand sobriety. Susan believes that living alcohol-free can be just as glamorous and attractive as the boozy lifestyle many of us have been sold on.
She’s using her extensive background in communication, marketing, and the global drinks industry to change the narrative around alcohol-free living. Susan shares her personal story—balancing a successful career, family life, and a daily bottle of wine. Her journey is one many can relate to: coming home, opening a bottle, and sipping through the evening, believing it’s an act of self-care. But as Susan points out, that glass of wine might be doing more harm than good.
She delves into how the wine industry has cleverly marketed wine as 'me time' for women, and how we’ve bought into this idea. The conversation shifts to the modern recovery movement and the growing support for alcohol-free living. Susan and Janet discuss how sobriety groups are helping women see through the misleading messages from the liquor industry. They talk about the importance of being present and facing challenges head-on rather than numbing out with alcohol.
This episode is packed with insights on the toxicity of alcohol, the rise of sobriety support groups, and the booming alcohol-free industry. It’s an eye-opener for anyone questioning their relationship with alcohol and looking for inspiration to make a change. Tune in to hear Susan Christina’s compelling argument for why sobriety is not just about giving up something but gaining so much more.