iHeartPodcasts
iHeartPodcasts
Jonah Berger on How to Change Anyone's Mind
Jonah Berger on How to Change Anyone's Mind
Jonah Berger on How to Change Anyone's Mind
Tuesday 30th November 2021
Learn how to change anyone's mind with Jonah Berger on 'The One You Feed'. Discover key insights on social influence, behavior, and creating change.
44 minutes
Informative
Thought-provoking
Engaging
Motivational
Life-changing
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Mindfulness & Emotional Wellbeing
Spiritual & Personal Growth Journeys
Mindful Recovery
Entrepreneurship for Personal Growth
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Get the buttons here!Jonah Berger on Mastering the Art of Influence
In the social world, when we're trying to create change, whether in ourselves or others, we need to think less about well, what could I do to get that person to change and more about why haven't they changed already?
What if you could change someone's mind without them even realizing it? In this episode of 'The One You Feed', host Eric Zimmer sits down with Jonah Berger, a professor at the Wharton School and an international bestselling author, to unravel the secrets behind his book, *The Catalyst: How to Change Anyone's Mind*. Jonah is a leading expert on social influence and consumer behavior, and he brings a wealth of knowledge to the table.
The conversation kicks off with the parable of the Good Wolf and the Bad Wolf, setting the stage for a deep dive into human behavior and the obstacles that prevent change. Jonah and Eric explore why people resist change, often due to a psychological phenomenon called reactance—the instinct to rebel against being told what to do. They discuss how understanding these barriers can help us create more effective strategies for encouraging change in ourselves and others.
One of the key insights from Jonah's research is the importance of reducing the effort and energy required for change. Instead of pushing harder, he suggests making it easier for people to take that first step. They also talk about highlighting the gap between where someone is now and where they want to be, and how this can motivate action if presented correctly.
The episode also touches on the costs of inaction and how these often outweigh the immediate benefits of staying the same. Jonah encourages listeners to consider the long-term consequences of not changing, which can provide a compelling reason to act. Another fascinating topic is the invisible influence that shapes our decisions without us even knowing it. Jonah shares examples of how social norms and group behaviors can subtly guide our choices.
By becoming aware of these influences, we can make more intentional decisions about whether to follow the crowd or forge our own path. Throughout the episode, Jonah's personal stories and reflections make complex concepts accessible and relatable. Listeners will walk away with practical strategies for creating change in their own lives and a deeper understanding of the social forces at play. This episode is a must-listen for anyone interested in mastering the art of influence.