Crafting Products that Truly Make a Difference: Insights from Brian Aganad
Episode Overview
Brian shares the extensive research and data gathering involved in creating valuable and outcome-driven products. He emphasises the importance of understanding customer needs and preferences, rather than relying solely on personal opinions. Brian delves into the various categories of people surveyed, from those seeking to heal chronic pain to fitness professionals looking to deepen their understanding of the human body. By sharing his approach to product creation, Brian offers valuable insights for those interested in building their own business or coaching program. With his commitment to delivering high-quality, transformative products, Brian demonstrates the careful, thorough, and strategic process of bringing valuable offerings to the market.
If I asked the people what they wanted, they would say they want faster horses. Cars would have never been around.
Ever wondered what goes into creating a product that genuinely meets people's needs? In this episode of The Asana Academy Podcast, Brian Aganad pulls back the curtain on his meticulous approach to product development. Instead of relying on gut feelings, Brian dives deep into research and data collection to understand what his audience truly wants. From chronic pain sufferers to fitness enthusiasts, he surveys a diverse range of people to gather valuable insights.
Brian discusses how these surveys guide him in crafting products that are not only effective but also transformative. Whether you're an aspiring entrepreneur or a seasoned coach, you'll find Brian's strategies both enlightening and practical. He breaks down his process step-by-step, offering tips on how to gather and analyze data, understand customer preferences, and ultimately create offerings that resonate. Tune in to learn how to turn research into results and make a real impact with your products.