Victoria Forshaw's Secret to Winning 98% of New Clients
Episode Overview
Victoria Forshaw shares her journey from working in recruitment to launching her own agency. Her unique business development technique involves door-knocking and building personal connections. Balancing career and motherhood influenced her decision to start her own business. Community support from Recruitment Founders Club made her entrepreneurial journey less isolating. Personal connections can significantly impact business success.
"98% of my companies are all converted from door knocking. People buy from people."
Ever wondered how to stand out in the crowded recruitment industry? This episode of The Recruiter's Recruitment Podcast is a must-listen. Victoria Forshaw, founder of 4Sure Recruitment, shares her journey from working in recruitment since 2010 to launching her own agency in 2023. Victoria reveals the simple yet highly effective business development technique that has a 98% success rate in winning new clients. Spoiler: it involves good old-fashioned door-knocking and building personal connections.
Imagine the surprise when a gatekeeper, who usually blocks your calls, starts recognising you and even passes your CVs to the hiring manager because you brought them a little gift. It's all about making a human connection, and Victoria's approach proves that sometimes the old ways are the best ways. Victoria also talks about balancing her career with motherhood and how her personal life influenced her decision to start her own business.
She shares candidly about the challenges of juggling work and family life, especially when dealing with her son's health scare. Her story is not just about professional success but also about creating a work-life balance that suits her family's needs. The episode also touches on the importance of community support in business. Victoria chose to join the Recruitment Founders Club for the guidance and network it provides, making her entrepreneurial journey less isolating.
She emphasises that having a support system can make all the difference, especially when you're new to running your own business. If you're a recruiter or a recruitment leader looking for innovative ways to gain new clients or simply want to hear an inspiring story of balancing career and family, this episode is for you. Tune in to hear Victoria's unique approach and why it works so well. You might just find yourself inspired to try door-knocking yourself!
Don't miss out on these valuable lessons and heartfelt stories—give this episode a listen and see how you can apply these strategies to your own career.