BJ Fogg on Making Habits Stick: Simple Steps for Lasting Change
I think the one you feed is the one you pay attention to.
Ever wondered why some habits stick while others fade away? In this engaging episode of 'The One You Feed', Eric Zimmer sits down with Dr. BJ Fogg, a psychologist and the mastermind behind the Fogg Behavioral Model. BJ Fogg directs the Persuasive Tech Lab at Stanford University and has dedicated his career to understanding how we can make meaningful changes in our lives through simple, actionable steps.
With a blend of humor and wisdom, Fogg breaks down the science of behavior change into bite-sized, practical tips that anyone can apply. They discuss the parable of the two wolves, highlighting that the wolf you feed is the one that thrives. Fogg explains that behavior change is most effective when it’s easy, rewarding, and aligns with your identity. He introduces his model, which focuses on three key elements: motivation, ability, and triggers.
Through real-life examples and relatable anecdotes, Fogg demonstrates how even small changes can lead to significant improvements in our lives. One of the standout moments in the episode is Fogg's advice on staying motivated. He emphasizes celebrating small victories and not being too hard on yourself for slip-ups. His approach is refreshingly human, acknowledging that motivation can fluctuate and that building habits is a skill that can be honed over time.
This episode is packed with insights that will leave you feeling inspired and equipped to feed your good wolf by creating habits that truly stick.