Alcohol Action Ireland
Alcohol Action Ireland
Alcohol in Sport
Alcohol in Sport
Alcohol in Sport
Sunday 30th June 2024
Explore the surprising relationship between alcohol advertising and sports with Dr. Robin Ireland and Mayo footballer Porrick O'Hora.
32 minutes
Informative
Thought-provoking
Supportive
Honest
Non-judgmental
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Alcohol Action Ireland
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Categories:
Navigating Alcohol Dependency
Policy & Advocacy
Family Recovery from Addiction
Financial Health in Recovery
Recovery from Trauma
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Get the buttons here!The Hidden Influence of Alcohol in Sports
Episode Overview
- Sports and alcohol advertising are deeply intertwined.
- Athletes like Porrick O'Hora advocate for banning alcohol sponsorship.
- Social media amplifies the influence of alcohol marketing on youth.
- Legal and societal challenges hinder effective regulation.
- Public health experts call for more stringent controls.
The point I was trying to make was that I don't think sport should play a role in trying to advertise or influence young people in regards to drinking alcohol
Ever wondered why alcohol and sports seem to go hand-in-hand despite the obvious health contradictions? This episode of The Alcohol File tackles this puzzling issue head-on. Dr. Robin Ireland, an honorary research fellow at the University of Glasgow, and Mayo footballer Porrick O'Hora, join forces to discuss the tangled relationship between sports and alcohol advertising. O'Hora, who works with young people in his community, passionately argues that alcohol has no place in sports.
He shares his experiences of public backlash after advocating for a ban on alcohol sponsorship in sports. Dr. Ireland adds academic weight to the discussion, highlighting the pervasive nature of alcohol marketing and its subtle but powerful impact on young minds. They explore how social media amplifies this influence and why alcohol companies invest heavily in sports sponsorship. The conversation delves into the legal and societal hurdles that make it challenging to curb alcohol advertising, despite its known harms.
By the end of the episode, you'll be questioning why we haven't already kicked alcohol out of sports, just like we did with tobacco. This thought-provoking discussion is a must-listen for anyone interested in the intersection of public health, youth welfare, and the commercial interests that shape our society. So, why does alcohol still have a place in sports? Tune in to find out.