Alcohol Action Ireland
Alcohol Action Ireland
Commercial Influence on Alcohol Consumption
Commercial Influence on Alcohol Consumption
Commercial Influence on Alcohol Consumption
Wednesday 29th November 2023
Uncover how the alcohol industry shapes society through advertising and policy influence with experts Dr. Norah Campbell and Dr. Nason Maani.
35 minutes
Informative
Empowering
Inspiring
Thought-provoking
Transformative
About this podcast
Author:
Alcohol Action Ireland
Overview:
Categories:
Navigating Alcohol Dependency
Policy & Advocacy
Family Recovery from Addiction
Financial Health in Recovery
Recovery from Trauma
Links:
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Episodes:
23 (View all)
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Get the buttons here!The Hidden Hand: How Alcohol Advertising Shapes Society
Episode Overview
- The industry's calculated strategies to embed harmful norms and drive consumption
- A call to denormalise the industry's presence and amplify public awareness and discourse
- Insights into the industry's pervasive influence across media, government, and public spaces
- The urgent need to shift the power balance between the industry and policymakers
We must make consumers more literate... Enculturation is the game that alcohol brands are in. It doesn't communicate, it enculturates. It embeds whole populations in certain norms and roles.
Imagine a world where the alcohol industry subtly shapes your everyday decisions without you even realizing it. That's the eye-opening discussion in this episode of 'The Alcohol File'. Host Jennifer Hall sits down with Dr. Norah Campbell, a lecturer in critical marketing at Trinity Business School, and Dr. Nason Maani, a lecturer in Inequalities and Global Health Policy at The University of Edinburgh. Together, they unravel the complex web of commercial influences that the alcohol industry spins around us.
From mythmaking in advertising to the industry's sneaky tactics in policy-making, you'll gain a fresh perspective on how deeply embedded alcohol norms are in our culture. The episode doesn't just stop at exposing problems; it also explores how regulations can be both a challenge and an opportunity for innovation. You'll hear about the media's role in either perpetuating or preventing alcohol harm and the political clout that keeps the industry's influence strong.
This conversation is a must-listen for anyone interested in understanding the unseen forces that shape public health and societal norms.