Shaping the Future of Addiction Treatment Marketing with Nick Jaworski
I talked to CEOs, or in million companies right, that have no idea where their sales are coming from or what their channels are, and so part of that customer journey process, right.
Ever thought about how addiction treatment centers get their message out there? In this episode of 'Recovery Unscripted', host David Condos chats with Nick Jaworski, the mastermind behind Circle Social marketing agency. They dive into the nuts and bolts of marketing within the addiction treatment industry, focusing on how to reach the public effectively without drowning in data.
Jaworski shares his wealth of experience, discussing the importance of understanding the customer journey and the unique hurdles faced by addiction treatment centers. He highlights how many centers struggle to pinpoint where their clients are coming from, which can muddle their marketing strategies. The conversation also touches on the significant impact of the opioid crisis, which has driven more people into treatment and increased the demand for services.
This surge has led to a diversification of marketing efforts and a shift towards long-term strategies. Jaworski emphasizes that integrity and alignment in marketing are crucial, warning against misleading efforts that can harm both patients and the industry. He advocates for building trust through honest and aligned marketing practices. For anyone interested in the intersection of marketing and addiction treatment, this episode offers valuable insights.
Jaworski’s expertise provides a clear look at the challenges and opportunities in this field, making it a must-listen for professionals and anyone curious about how these centers operate behind the scenes.