Maximise Your Brand's Impact with Bernadette Marciniak
Episode Overview
Importance of authentic storytelling in branding. Incorporating personal and family elements in photoshoots. Creating a holistic experience with professional stylists. Courage required to share one's true self publicly. Tips on maximising investment in branding visuals.
The real courage comes with sharing yourself to your audience, if you're in business or wherever you want those photos to live, to actually put them there.
Ready to command your brand and maximise your impact? This episode of the Real Joy Recovery Podcast features Bernadette Marciniak, a speaker, best-selling author, and brand videographer and photographer for high-level entrepreneurs. Hosted by Michele Waterman, the conversation dives into Bernadette's journey from photojournalism to founding Solhaus Media, a boutique, all-female media agency. Bernadette shares her passion for storytelling through powerful visuals and how she helps business owners amplify their messages.
Michele also discusses her personal experience working with Bernadette, highlighting the unique approach Bernadette brings to every project. Bernadette’s backstory is fascinating – from being the unofficial family documentarian to navigating the rocky landscape of journalism during the 2008 financial crisis. She eventually transitioned into video journalism before taking the leap to start her own business. Bernadette emphasises the importance of capturing authentic moments and how she incorporates clients' personal stories into their branding.
The episode also covers practical advice on how to make the most out of a branding photoshoot. Bernadette discusses the significance of including family in shoots, creating a holistic experience with stylists, hair, and makeup professionals, and the courage it takes to share one's true self with the world. For anyone looking to elevate their brand through visual storytelling or seeking inspiration from someone who has successfully pivoted in their career, this episode is a must-listen.
Tune in to hear how Bernadette Marciniak uses her expertise to help others leave a lasting legacy. Curious about how to capture your authentic self and maximise your brand’s impact? Dive into this episode for a blend of professional tips and heartfelt stories.