Chris Morton
Chris Morton
11 things i've learned in one year of running an independent gym
11 things i've learned in one year of running an independent gym
11 things i've learned in one year of running an independent gym
Sunday 21st June 2020
Chris Morton reveals 11 key lessons from his first year running an independent gym. Learn about client retention, sales over marketing, and more on The Recovery Podcast.
30 minutes
Informative
Educational
Engaging
Motivational
Transformative
About this podcast
Author:
Chris Morton
Overview:
Categories:
Body & Mind
Recovery Reimagined
Financial Health in Recovery
Innovative Treatments & Recovery Paths
Sexual Health in Recovery
Links:
Visit site
Episodes:
14 (View all)
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Get the buttons here!11 Real-World Lessons from a Year of Running an Independent Gym
Sales is more important than marketing. When people come into your gym, being very clear as to your expectations of them and to make sure that they're going to be a good fit.
Running an independent gym isn't just about lifting weights and maintaining equipment. Chris Morton, the host of 'The Recovery Podcast', opens up about the rollercoaster ride of his first year managing Electric Fitness. Through his candid reflections, Chris reveals 11 invaluable lessons he's picked up along the way, offering a treasure trove of practical advice for anyone in the fitness industry or thinking about starting their own gym.
From the importance of leading by example to the often-overlooked value of sales over marketing, Chris's insights are both eye-opening and relatable. He stresses that setting clear expectations from the first phone call can make or break client relationships. And while fancy equipment might seem tempting, Chris advocates for the basics like barbells and kettlebells, proving that simplicity often trumps complexity. Another key takeaway?
The significance of understanding your clients' needs through regular surveys and interviews, ensuring they have a great experience so they stick around. Chris also touches on the dangers of commoditization and the benefits of a personalized coaching approach. His stories from the trenches of gym ownership, especially during a pandemic, add a layer of authenticity that makes this episode a must-listen for fitness enthusiasts and business owners alike.
So if you're curious about what it takes to run a successful independent gym, or just looking for some solid business advice, this episode is packed with insights you won't want to miss.