Rock Sober: Lee and Shaun's Journey from Addiction to Inspiration
We've got massive ambitions as well for the future, with plans to release their own alcohol-free drinks range, so that'll be really interesting and run, uh, charitable festivals and all sorts of events that promote a sober but still, as they say, badass lifestyle.
What happens when you hit rock bottom and decide to turn your life around? In this episode, Janey Lee Grace chats with Lee and Shaun, the dynamic duo behind Rok Soba, and Jessica Hook from Outfox Drinks. Lee and Shaun open up about their tumultuous path to sobriety, sharing how they transformed their struggles into a thriving brand that celebrates an alcohol-free lifestyle. Their story is raw, real, and incredibly motivating.
They discuss the creative spark that sobriety ignited in them, leading to the birth of Rok Soba, a brand that stands for strength and resilience. Jessica Hook also joins the conversation, shedding light on her journey in the drinks industry and how it led her to create Outfox Drinks, a non-alcoholic wine brand that aims to offer the same experience as traditional wine, minus the alcohol.
This episode dives deep into the mental health impacts of alcohol and the crucial role of self-care in maintaining sobriety. If you're on your own journey to quit drinking or just curious about the booming non-alcoholic drinks market, this episode is packed with insights and inspiration. Tune in to hear about their future plans and how they aim to make sobriety not just a choice but a lifestyle.