You don't want to reach past them, you don't want to go to the next aisle and have to come back. Like man, that is a really good looking box of frosted flakes you're looking at there. I think what we're talking about is we're going to try to make our behavior look normal by saying: you know I'm interested in this, but in an effort to make our behavior look normal, we can look pretty funny and guess what the person probably knows, what you're doing anyways, totally right every time, right?