Mastering Lead Generation: Erik Klima's Push/Pull Strategy
The more relevant that you guys get, the more you can resonate with your audience, then the more we will attract customers to take action and want that same transformation.
Ever wondered how to attract a steady stream of clients without spending a dime on ads? Erik Klima has cracked the code. In this episode of the 'Money, Time, Freedom Show', Erik dives into his push/pull strategy that earned him $50k/month in leads for his online fitness business—all organically. But don't think this is just for fitness pros; Erik's method works for any industry. Erik starts by breaking down what leads are and why they're the lifeblood of any business.
He offers practical tips on identifying your ideal customer and locating them. Then, he delves into the mechanics of push marketing—actively reaching out to potential clients—and pull marketing, which focuses on drawing customers in naturally. What sets this episode apart is Erik's personal touch. He shares his own journey from addiction to CEO, making the strategies feel both relatable and achievable. By weaving in his story, Erik shows how authenticity can build trust and drive business growth.
Finally, Erik talks about scaling your efforts. Once you've got a handle on generating leads, it's all about leveraging your resources to grow even more. If you're looking to boost your business without breaking the bank, this episode is a must-listen.