Cait Madry
Cait Madry
Sip Steady with Sarah Pretorius
Sip Steady with Sarah Pretorius
Sip Steady with Sarah Pretorius
Monday 4th September 2023
Tune in as Sarah Pretorius of SipSteady discusses her sobriety journey and the future of non-alcoholic beverages with Cait Madry on 'CLEARHEADED'.
32 minutes
Inspiring
Empowering
Informative
Encouraging
Thought-provoking
About this podcast
Author:
Cait Madry
Overview:
Categories:
Sobriety Success Stories
Sexual Empowerment & Identity
Creative Recovery Journeys
Navigating Challenges in Recovery
Mindfulness & Emotional Wellbeing
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Episodes:
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Get the buttons here!SipSteady's Sarah Pretorius on Sobriety and the Future of Non-Alcoholic Drinks
Episode Overview
- Sarah shares her pivotal moment of choosing sobriety and the internal hurdles faced
- Insights into founding SipSteady and bridging the gap in the non-alcoholic beverage industry
- Exploration of the evolving trajectory of the alcohol-free industry
- Discussion on developing a strong sober care routine, emphasizing the unlearning process
- Sarah's current sober care routine featuring essential components
You have to do a lot of unlearning and kind of rewiring how you interact with the world and with the people around you. Celebrating your first birthday without alcohol, celebrating your first holiday season, or going out to like dinner with your girlfriends. And so just being like, okay, everyone else is drinking and I am so much better off not.
Ever wondered what it takes to thrive in a world where alcohol is often the star of the show? In this episode of 'CLEARHEADED: your sober-care podcast', Cait Madry sits down with Sarah Pretorius, co-founder of SipSteady, to chat about her journey to sobriety and the business of non-alcoholic beverages. Sarah shares her story of deciding to step away from alcohol, highlighting the challenges and triumphs she faced along the way.
She talks about the importance of community support and how to handle those first few sober celebrations without feeling out of place. SipSteady, the brainchild of Sarah and her co-founder Kayla Mason, is a unique marketing, PR, and events agency that exclusively partners with non-alcoholic beverage brands and sober-friendly businesses. They’re on a mission to make bars, restaurants, and events more inclusive for those who choose not to drink.
Sarah dives into how SipSteady helps these brands gain visibility and placement in various venues, making non-drinkers feel seen and valued. Cait and Sarah also discuss the future of the non-alcoholic industry, predicting a rise in inclusivity and better alternatives, much like the evolution seen in vegan and dairy-free products. Sarah’s current sober care routine, which includes clean energy drinks and Gia, is also a topic of conversation, offering listeners practical tips for their own journeys.
Whether you’re curious about navigating sobriety or interested in the business side of non-alcoholic beverages, this episode offers a blend of personal anecdotes and professional insights that are sure to resonate.