Chris Becker
Chris Becker
Raising the Bar: Evan Quinn on Crafting Hiyo, the Socially Smart Alcohol Alternative (Ep. 32)
Raising the Bar: Evan Quinn on Crafting Hiyo, the Socially Smart Alcohol Alternative (Ep. 32)
Raising the Bar: Evan Quinn on Crafting Hiyo, the Socially Smart Alcohol Alternative (Ep. 32)
Wednesday 7th August 2024
Join Chris Becker as he talks with Evan Quinn about Hiyo, a functional beverage redefining social drinking. Learn about their journey and future plans.
28 minutes
Inspiring
Informative
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Author:
Chris Becker
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Navigating Alcohol Dependency
Creative Recovery Journeys
Innovative Treatments & Recovery Paths
Sexual Empowerment & Identity
Nutritional Pathways to Recovery
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Get the buttons here!Evan Quinn: Crafting Hiyo – The Smart Alcohol Alternative
Episode Overview
- Evan Quinn shares his journey from USC to founding Hiyo.
- Hiyo was created as a response to personal experiences with alcoholism.
- The beverage is made from adaptogens, nootropics, and botanicals.
- Evan discusses the importance of creating an inclusive and accessible brand.
- Exciting future plans include a partnership with Live Nation.
We wanted to create an option that gives people a similar stress-relieving mood-boosting feel that they're usually looking for from alcohol.
In this episode of Alcohol-Free Radio, Chris Becker chats with Evan Quinn, the visionary behind Hiyo, a unique alcohol alternative. Evan shares his inspiring journey from his early days at USC to founding Hiyo with his best friends. After witnessing the damaging effects of alcoholism on their families, Evan and his co-founders set out to create a beverage that offers the social benefits of alcohol without the negative consequences.
Hiyo, launched in 2021, is a functional drink made from adaptogens, nootropics, and botanicals, designed to provide a mood-boosting experience. The episode dives into the challenges and triumphs of building Hiyo from scratch, including winning a venture competition and navigating the retail landscape. Evan also discusses the importance of creating an inclusive brand that resonates with a wide audience, emphasising the need for more non-alcoholic options in social settings.
He highlights the role of community and friendship in their entrepreneurial journey, proving that mixing business with pleasure can indeed lead to success. The episode wraps up with exciting future plans for Hiyo, including a partnership with Live Nation and a focus on expanding their presence in the music scene. Tune in to hear Evan's story and get inspired by his dedication to changing the way we think about social drinking.