Building Brands with Purpose: Brian Miller on Seir Hill
Episode Overview
Brian Miller shares his journey from creative director to founder of Seir Hill. Seir Hill focuses on premium non-alcoholic spirits and canned mocktails. The importance of preserving America's farmland is central to Seir Hill's mission. Innovative flavours inspired by Connecticut's crops make Seir Hill unique. Collaborations with influencers help spread the word about Seir Hill.
I wanted to find something that I could do to help people like me.
In this episode of Alcohol-Free Radio, host Chris Becker sits down with Brian Miller, the founder of Seir Hill, to discuss the exciting world of non-alcoholic spirits. Brian, a 25-year veteran of the beverage industry, shares his journey from co-founding the creative agency MillerSmith to launching Seir Hill, a brand known for its premium non-alcoholic spirits and canned mocktails. Brian’s passion for an alcohol-free lifestyle and his family's heritage are at the heart of Seir Hill's story.
The conversation covers everything from the challenges of starting a new business during the pandemic to the innovative flavours that make Seir Hill's products stand out. Brian also talks about the importance of preserving America's farmland, a cause close to his heart, and how this mission is reflected in Seir Hill's branding and product development.
If you're curious about the future of alcohol-free beverages or interested in brand building and leadership in the beverage industry, this episode is packed with valuable insights. Don't miss out on Brian's inspiring journey and learn how Seir Hill is making waves in the non-alcoholic spirits market.