Unlocking the Secrets of Effective Communication with Dr. Will Horton
Episode Overview
Persuasion involves setting the frame and controlling messaging for ultimate impact Techniques such as attention-grabbing and targeted questions guide subconscious thinking Building trust and creating unity are essential in developing a strong connection with the audience Real-world examples and insights provide practical understanding of persuasive communication A live training session on persuasion is recommended for further in-depth learning
Persuasion is setting the frame, and it's what we can control with our messaging. This seems to be working even more specifically in social media and in the new world.
Imagine being able to communicate so effectively that you can influence behavior and guide subconscious thinking. In this episode, Dr. Will Horton, a licensed psychologist and Master Addictions expert, shares his wealth of knowledge on the art of persuasion. Drawing from applied psychology, NLP (neuro-linguistic programming), and hypnosis, Dr. Horton breaks down how to frame and preset messages for maximum impact. He covers techniques like grabbing and holding attention, building trust, and subtly guiding thoughts.
With real-world examples and easy-to-understand explanations, Dr. Horton makes complex concepts accessible to everyone. Whether you're looking to improve personal relationships, boost your professional communication skills, or simply understand the science behind effective messaging, this episode offers invaluable insights. Perfect for anyone keen on mastering the subtleties of persuasion and achieving lasting change.