Neuromarketing — how brands target your brainNeuromarketing — how brands target your brain
All In The Mind
Would you be able to tell the difference between a bargain bin red and a top drop? Or how about what separates a duck paté … from one made of dog food? Perception is everything when it comes to marketing, and decades of neuroscience and psychology research have given businesses ever greater insights into how we can make decisions and how they can subtly shape our expectations so that yes – even dog food paté can become appealing. But the ramifications of this power may be pushing companies into unethical territory.
28:57•21 Aug 2021
Neuromarketing: The Hidden Hand Guiding Your Choices
“These mental models are fundamentally how we experience reality. But at the same time, they are very fallible and very suggestible with a lot of the tools that marketers have at their disposal, and you could say that brands are mental models themselves.”
Ever wondered why you reach for that specific brand of coffee or why a bargain wine tastes just as good as an expensive one? This episode of 'All In The Mind' dives into the captivating world of neuromarketing. Host Lynne Malcolm unpacks how businesses use neuroscience and psychology to shape our buying decisions, often without us even realizing it.
Featuring insights from leading experts, the episode explores how mental models influence our choices and how brands have become these mental models themselves. From subliminal messaging to the allure of anticipatory pleasure, you'll get a behind-the-scenes look at the tactics marketers use to keep us hooked.
But it’s not all about clever tricks; the episode also delves into the ethical grey areas these practices can lead to, questioning whether companies are stepping over the line in their quest for consumer loyalty. Whether you're a marketing enthusiast or just curious about why you buy what you buy, this episode offers a fascinating glimpse into the unseen forces at play in our everyday decisions.
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