ABC Radio
Australian Broadcasting Corporation
Neuromarketing — how brands target your brain
Neuromarketing — how brands target your brain
Neuromarketing — how brands target your brain
Saturday 21st August 2021
Learn how neuromarketing influences your choices and the ethical implications behind it on 'All In The Mind'.
29 minutes
Informative
Thought-provoking
Engaging
Eye-opening
Educational
About this podcast
Author:
ABC Radio
Overview:
Categories:
Mindfulness & Emotional Wellbeing
Mindful Recovery
Sexual Stigmas & Myths
Mindfulness & Technology in Health
Parenting & Children
Links:
Visit site
Episodes:
338 (View all)
Do you want to link to this podcast?
Get the buttons here!Neuromarketing: The Hidden Hand Guiding Your Choices
These mental models are fundamentally how we experience reality. But at the same time, they are very fallible and very suggestible with a lot of the tools that marketers have at their disposal, and you could say that brands are mental models themselves.
Ever wondered why you reach for that specific brand of coffee or why a bargain wine tastes just as good as an expensive one? This episode of 'All In The Mind' dives into the captivating world of neuromarketing. Host Lynne Malcolm unpacks how businesses use neuroscience and psychology to shape our buying decisions, often without us even realizing it.
Featuring insights from leading experts, the episode explores how mental models influence our choices and how brands have become these mental models themselves. From subliminal messaging to the allure of anticipatory pleasure, you'll get a behind-the-scenes look at the tactics marketers use to keep us hooked.
But it’s not all about clever tricks; the episode also delves into the ethical grey areas these practices can lead to, questioning whether companies are stepping over the line in their quest for consumer loyalty. Whether you're a marketing enthusiast or just curious about why you buy what you buy, this episode offers a fascinating glimpse into the unseen forces at play in our everyday decisions.