Sip and Savor: Angus Lugsdin on Crafting New London Light
But it's not always that easy actually to get to get some of those same properties across the gin, because juniper is quite difficult without having alcohol to carry that flavor and aroma. So we're using the same gin making principles and we start with juniper as our base.
Picture this: you're at a social gathering, and instead of the usual 'Why aren't you drinking?', the question becomes 'What are you drinking?'. That's the shift Angus Lugsdin, creator of New London Light (NLL), aims to inspire. In this episode of Alcohol-Free Radio, Angus sits down with host Chris Becker to share the story behind NLL, a standout in the non-alcoholic beverage market.
From the fizz of bubbles to the intricate aroma, NLL is more than just a drink—it's an experience. Angus dives into the craftsmanship involved in creating this gin-inspired alternative, detailing the botanicals and processes that make NLL unique. He passionately believes that everyone should have the freedom to enjoy a sophisticated drink without the alcohol.
If you're curious about the journey of creating an alcohol-free gin or simply looking for a new favorite beverage, this episode offers a refreshing perspective on what it means to truly savor your drink.