De Soi's Revolution: Crafting Community in the Alcohol-Free World
In a world like this, people aren't concerned about the absence of alcohol, but rather that there is a community within the alcohol-free space that matters.
Ever wondered what an occasion would be like without alcohol? In this episode of Alcohol-Free Radio, host Chris Becker sits down with Morgan McLachlan, Co-Founder of De Soi and Amass, to explore this very question. Morgan shares the inspiring journey of De Soi, a women-founded brand that's making waves in the non-alcoholic beverage scene. She talks about how De Soi is not just about creating delicious drinks but also about building a community that thrives without alcohol.
Morgan's insights are eye-opening as she discusses deconstructing traditional beverage norms and questioning the cultural expectations around drinking. She paints a vivid picture of how non-alcoholic beverages can offer a sensual experience, making any occasion special. The conversation also delves into different cultural relationships with alcohol and the importance of having fun and letting loose, even without a drink in hand.
Morgan's passion for her work shines through as she emphasizes that in today's world, people are more interested in the sense of community within the alcohol-free space than the absence of alcohol itself. Tune in to discover how De Soi is transforming perceptions and empowering individuals through innovative, alcohol-free products. Whether you're sober-curious or fully embracing a sober lifestyle, this episode offers a refreshing perspective on what it means to celebrate without alcohol.