Ryan Jackson on Marketing Addiction Recovery: Challenges and Insights
I think that they just need to eliminate some of these piggy backers from advertising, because I think that that's just providing hoops for people who need help to go through.
Ever wondered how marketing works in the world of addiction recovery? This episode of Recovery Radio by Landmark Recovery has Zach Crouch sitting down with Ryan Jackson, the Director of Marketing at Landmark Recovery, to pull back the curtain on this unique field. Ryan shares his journey into marketing for an addiction recovery facility, driven by his own experiences and passion for helping others. He dives into the hurdles posed by search engines and the critical need for honest advertising.
Ryan also sheds light on the role of A/B testing in refining marketing strategies and the importance of having a dedicated team. His personal story adds a layer of authenticity, making this conversation not just informative but deeply relatable. If you're curious about the behind-the-scenes of marketing in addiction recovery or seeking tips on finding the right treatment center, this episode is a must-listen.