Michael Walsh
Zachary Crouch
Brown Forman's Responsibility Campaign
Brown Forman's Responsibility Campaign
Brown Forman's Responsibility Campaign
Friday 6th July 2018
Taylor Amerman talks about Brown Forman's initiatives in preventing underage drinking, drunk driving, and supporting addiction recovery.
55 minutes
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Michael Walsh
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Get the buttons here!Taylor Amerman on Corporate Responsibility and Alcohol Prevention at Brown Forman
We also believe it adds value to a consumer. Yeah, overall we are really careful in how we do it, and something that I'm very conscientious about, especially around the addiction work, is: I will never do something in public that I can't explain.
Imagine a world where big beverage companies take an active role in preventing alcohol misuse. In this episode of the Landmark Recovery Podcast, host Zachary Crouch chats with Taylor Amerman from Brown Forman, the renowned beverage company behind Jack Daniel’s Tennessee Whiskey. Taylor dives into the company's initiatives to combat underage drinking, drunk driving, and more.
She sheds light on their three main goals: preventing drunk driving, keeping alcohol out of the hands of minors, and supporting bystander intervention, especially in cases related to sexual harassment. Taylor also emphasizes the importance of educating all employees about alcohol responsibility and addiction prevention, not just those in recovery or sobriety. The conversation touches on how Brown Forman respects non-drinkers and ensures their marketing practices are responsible and transparent.
From ID scanning at visitor centers to supporting recovery meetings, Taylor shares the company's comprehensive approach to fostering a culture of responsibility. She also discusses the significance of having tough conversations about addiction and the need for resilience and role models, particularly for young women. Tune in to hear how Taylor's work at Brown Forman is making a difference in the fight against alcohol addiction.