Harnessing Consumer Psychology for Health and Sustainability with Scott Young
I do think there's room for [marketers to sell sustainability]. If I'm a consumer and I'm walking into a supermarket and I'm faced with all these choices that have been so orchestrated in a certain way to influence my decisions.
Imagine if the way you shop could actually improve your health and help the planet. In this episode of 'Lifestyle As Medicine', Dr. CotherHajat sits down with Scott Young from BVA Group to explore the fascinating world of consumer psychology. They dive into how companies can shape our decisions about food and personal choices through clever marketing and product development.
Scott shares intriguing insights on how visual cues and memorable branding play a crucial role in capturing our attention and influencing our actions. They also discuss the tricky terrain of disinformation and the hurdles faced in sustainability marketing. It's a thought-provoking conversation that sheds light on how small changes in consumer behavior can lead to big impacts on health and sustainability.
Tune in to discover how your everyday choices are being influenced and what that means for your well-being and the environment.