Jamie Wild’s Feragaia: Crafting a New Path in Alcohol-Free Spirits
Episode Overview
Jamie's journey from a traditional British drinking background to founding Feragaia Challenging the status quo and creating a new category of sophisticated, alcohol-free drinking Exploring the impact of British drinking culture and the motivation behind going alcohol-free Insights into the health benefits, versatility, and vision behind Feragaia Encouraging a shift towards a new era of social drinking culture with an original free spirit
It's a challenging time to be in the business, but I think exciting in that respect.
Imagine finding a way to enjoy a drink without the hangover or the haze. In this episode of LAF Life, Jamie Wild joins the hosts to share his journey from the heart of the alcohol industry to creating Feragaia, a unique alcohol-free spirit. Jamie’s story is one of transformation, from a life centered around booze to pioneering a new way to socialize and savor beverages without alcohol.
Together with his friend Bill, Jamie harnessed the natural beauty of the UK to craft Feragaia, which means 'Wild Earth'. This spirit is distilled from 14 carefully chosen botanicals, offering a complex flavor that invites you to pause and reconnect with yourself and your surroundings. Jamie’s mission is clear: to carve out a new category of sophisticated, alcohol-free drinking.
Throughout the episode, the conversation touches on the deep-rooted British drinking culture, the personal motivations behind going alcohol-free, and the intricate process of creating Feragaia. Jamie talks about the health benefits and versatility of his creation, aiming to inspire listeners to embrace a new era of drinking where enjoying an original free spirit is about more than just the contents of your glass.
Whether you’re curious about cutting back on alcohol or seeking a refined alternative for social occasions, this episode offers a refreshing perspective on what it means to live and drink differently.