Jessica Selander: Crafting Joy in Sobriety with Jøyus Non-Alcoholic Wine
When you take the alcohol out and you don't put in a bunch of sugar, the calories drop crazy, like an alcoholic. Bottle of sparkling is about calories, sometimes more. You know any holiday that you want to celebrate.
Ever wondered how someone can find joy in not drinking alcohol? Meet Jessica Selander, the founder of Jøyus, a brand that's changing the game in the non-alcoholic beverage industry. In this episode of Alcohol-Free Radio, Chris Becker chats with Jessica about her journey from spotting a gap in the market to creating an award-winning non-alcoholic wine. Jessica’s story is a testament to persistence and innovation.
She spent seven years pushing her brand to help herself and others stay sober, and now Jøyus is a fan favorite among the alcohol-free community. But it’s not just about the wine; it’s about celebrating life without the hangover. Jessica shares how Jøyus offers more than just a drink—it provides a way to enjoy social moments without compromising on taste or fun.
Whether you're sober-curious or fully embracing a sober lifestyle, Jessica’s insights into the benefits of low-calorie, non-alcoholic beverages are both enlightening and inspiring. Tune in to discover how Jøyus is making sobriety not just acceptable but enjoyable. This episode is perfect for anyone looking to explore the growing world of alcohol-free options and find new ways to celebrate without alcohol.