Exploring Designer Spirits and Generational Trends with Marcos Salazar (Ep. 26)Exploring Designer Spirits and Generational Trends with Marcos Salazar (Ep. 26)
Alcohol-Free Radio
Chris Becker and Marcos Salazar discuss Gen Z's impact on the alcohol-free beverage industry and the rise of designer spirits.
33:11•1 Aug 2023
The Future of Drinks: Gen Z's Love for Designer Spirits
Episode Overview
- Insight into the inception and pivotal role of the Adult Non-Alcoholic Beverage Association
- Exploration of designer spirits and Gen Z trends driving the revolution in alcohol-free indulgence
- Emphasis on the collaborative and collegiate growth mindset in the industry
- Highlighting efforts to ensure the highest quality products and navigate the complexities of the alcohol space
- Captivating insights into industry trends, consumer demand, and the evolution of non-alcoholic categories
“There's this really unique opportunity for redefining the definition of an adult beverage that doesn't have to tie itself to the past, which is cool.”
Ever wondered how Gen Z is shaking up the beverage scene? In this episode of Alcohol-Free Radio, host Chris Becker sits down with Marcos Salazar, the CEO of the Adult Non-Alcoholic Beverage Association, to chat about the exciting world of designer spirits and the trends driving the alcohol-free movement. Marcos shares his journey from community activism to leading an association that’s all about redefining adult beverages.
You'll get a peek into how Gen Z's quest for unique, alcohol-free options is transforming the market. From craft mocktails to cutting-edge non-alcoholic spirits, this conversation highlights the innovative spirit and collaborative efforts reshaping the industry. Tune in for an inspiring discussion on quality assurance, industry growth, and the future of alcohol-free indulgence.
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