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  • Eric Johnson on The Elements of Choice

Eric Johnson on The Elements of Choice

Tuesday 31st May 2022

Eric Johnson discusses his book, The Elements of Choice, and how our decisions are influenced on 'The One You Feed'. Learn to make better choices today.
60 minutes
Informative
Thought-provoking
Engaging
Educational
Motivational

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The One You Feed
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Eric Johnson: Decoding the Science of Decision-Making

I think it shows the power of feeding, while I think of attending to one side or the other. And those choices are linked, they come into habits.
Ever wonder why you make the choices you do? In this engaging episode of 'The One You Feed', host Eric Zimmer sits down with Eric Johnson, the Director of the Center for Decision Sciences at Columbia Business School. Johnson, an expert in behavioral decision research, dives into his book, *The Elements of Choice: Why the Way We Decide Matters*. Together, they explore how our decisions are influenced by factors like choice architecture and defaults, often without us even realizing it.
Johnson's research sheds light on the subtle ways our environment shapes our choices, from the layout of a grocery store to the design of online forms. He explains how understanding these influences can help us make better decisions and create more positive habits—essentially feeding our 'good wolf'. Whether you're curious about how to present better choices to others or simply want to make more mindful decisions in your own life, this episode offers valuable insights.
Listeners will appreciate Johnson's clear explanations and practical advice on navigating the complexities of decision-making. If you've ever felt overwhelmed by the choices in front of you, this conversation might just provide the clarity you need. Tune in to discover how small changes in how choices are presented can lead to big improvements in your life.
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