Smug AF: Loz & Jo's Bold Journey in the Non-Alcoholic World
Well, I choose to be sober, curious and a mindful drinker. Sober curious means I take big stints where I don't drink a couple of months at a time, and then there might be an event where I do want to have a drink and I take a mindful drinking approach.
Imagine crafting a brand from scratch, all while navigating the ups and downs of sobriety. That's exactly what Loz and Jo, the dynamic duo behind Smug AF, have done. In this episode of 'Meet The Maker', hosted by Amy Armstrong, you'll get an insider's look at the origins of Smug AF—a brand offering ready-to-drink non-alcoholic cocktails like Margarita and Mojito.
Loz and Jo open up about their personal experiences with sobriety and the rollercoaster journey of building their brand over the past year. From unexpected challenges to invaluable lessons, their story is both inspiring and enlightening. You'll hear about the importance of community in the non-alcoholic industry and get a sneak peek into what the future holds for Smug AF.
Whether you're curious about the non-alcoholic beverage world or seeking inspiration for your own ventures, this episode offers a treasure trove of insights and real-life experiences.