Revolutionising NA Drinks with Betsy Frost of Hoplark
Episode Overview
Hop teas and waters offer a unique, zero-calorie alternative to traditional drinks. Hoplar's commitment to clean ingredients ensures no artificial additives. Betsy Frost shares her journey from General Mills to Hoplark. The importance of mentorship in fostering leadership and community. Innovative NA drinks can be enjoyed by everyone, not just those who are sober.
"Our commitment to real clean ingredients is like the backbone of what this brand is about"
In this episode of Recovery Rocks, co-hosts Tawny Lara and Lisa Smith welcome Betsy Frost, the CEO of Hoplark, a non-alcoholic beverage brand that's shaking up the drink scene. Hoplark crafts hop teas and waters with a unique brewing process that extracts delicate flavours from hops, creating a drink that's zero calories, zero sugar, and zero alcohol. Whether you're sober, sober-curious, or just health-conscious, Hoplark offers something fresh and exciting.
Betsy shares her journey from marketing exec at General Mills to leading Hoplark, emphasising the importance of clean, real ingredients in their products. She also discusses her mentorship role in the natural products industry, helping women foster leadership and community. The conversation touches on the evolving NA drink scene and how innovation is key to keeping things interesting. They also chat about the Minnesota Orchestra and Nathaniel Rateliff in the Music Minute segment.
Betsy's passion for quality and innovation shines through, making this episode a must-listen for anyone looking to explore healthier drink options or seeking inspiration in their recovery journey. So why not give it a listen and see how Hoplark could add a spark of joy to your day?