EP 202: Alcohol Marketing Women -Two 4 one Happy HourEP 202: Alcohol Marketing Women -Two 4 one Happy Hour
Sobertown Podcast
Alcohol Marketing Women: King13, Polly and Corinna discuss the feminization of alcohol marketing women. Selling the idea that alcohol will bring friendship, relaxation and empowerment. How women will pay up to 13% more for the same goods as men. Th...
58:53•16 Feb 2022
The Hidden Costs of Alcohol Marketing to Women
“I think women are going to be targeted more and more, and it's up to the individual. I can only talk about it from my own perspective, but I think, like with the tobacco industry, the alcohol industry needs to be held accountable, especially where women are concerned.”
Have you ever wondered why alcohol ads often seem to target women with promises of friendship, relaxation, and empowerment? In this episode of the Sobertown Podcast, hosts King13, Polly, and Corinna dive deep into the feminization of alcohol marketing. They discuss how these ads not only sell an illusion but also contribute to a broader societal issue. Did you know that women can end up paying up to 13% more for the same alcohol products as men?
The hosts shine a light on these hidden costs and question the accountability of the alcohol industry. They also talk about the industry's attempts to silence the voices advocating for recovery and sobriety. This episode is a must-listen for anyone looking to understand the true impact of alcohol marketing on women and why it's crucial to make informed choices about drinking.
Tune in for an eye-opening conversation that challenges the status quo and encourages you to think twice before pouring that next drink.
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