soberawkward

Sober Awkward

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  • Enticed by the Craft Beer Industry

Enticed by the Craft Beer Industry

Sunday 11th August 2024

Vic and Hamish dive into the craft beer industry's allure and pitfalls, sharing humorous and eye-opening insights on sobriety and clever marketing.
31 minutes
Informative
Humorous
Thought-provoking
Honest
Engaging

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Sober Awkward
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soberawkward
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Categories:
Sobriety Toolkit
Sexual Empowerment & Identity
Navigating Challenges in Recovery
Creative Recovery Journeys
Financial Health in Recovery
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The Craft Beer Conundrum: Are We Just Fooled by Marketing?

Episode Overview

  • Craft beers often have higher alcohol and sugar content.
  • Spending more on 'better' beer doesn't help with moderation.
  • Marketing tactics make craft beers seem more appealing.
  • Stopping drinking can lead to significant savings.
  • Re-evaluating your relationship with alcohol is crucial.
I thought knowledge about what I was drinking gave me a sort of superiority when in fact it just made me sick and more out of pocket than ever before
Ever felt like you were betraying your past self by even thinking about the craft beer industry? Vic and Hamish dive into this very topic in an episode that's both humorous and revealing. They start by reminiscing about their love for craft beers, which they once saw as rebellious and sophisticated. The trendy bearded blokes serving these artisanal brews made it all the more enticing.
But is it just clever marketing, or is there something darker lurking behind those frothy pints? This episode examines the allure of craft beers and the sneaky ways they hook you in, despite being higher in alcohol and sugar content than you might think. Vic and Hamish also share personal stories that many will find relatable, like the misguided belief that spending more on 'better' beer would help them moderate their drinking. Spoiler alert: it didn't.
They delve into the industry's clever tactics, making you question whether you're really supporting small businesses or just falling for another marketing ploy. They even touch on how much money you save when you stop drinking and how your spending habits change, often for the better. The episode isn't just a critique; it's a call to rethink your relationship with alcohol. Vic and Hamish provide a balanced view, acknowledging the craft beer industry's appeal while also highlighting its pitfalls.
Their candid discussions and humorous anecdotes make this episode both entertaining and thought-provoking. Whether you're a craft beer aficionado or someone looking to cut down on alcohol, this episode offers valuable insights. Curious about how craft beers fit into a sober lifestyle? Give this episode a listen—you might find yourself re-evaluating your next pint.