Brett Macdonald's Sober October: From Fun Challenge to Global Movement
Sober October is a real opportunity for people to pause, reflect on their relationship with alcohol, and feel the benefits of not drinking.
Imagine turning a friendly bet into a worldwide initiative that supports addiction recovery. That's exactly what Brett Macdonald did with Sober October. Years ago, Brett and his friends were backpacking across Australia, enjoying life but noticing how much alcohol had become a part of their daily routine. They decided to challenge each other to see who could stay sober the longest, and from that simple competition, Sober October was born.
Now, Brett is the Managing Director of EzyRaise, a global fundraising platform that runs campaigns like Dry July Australia and Sober October USA. In this episode, Brett dives into the history of these campaigns and how they have grown into significant movements raising millions for various causes. He also shares the benefits of an alcohol-free lifestyle, such as better sleep and improved health, and discusses the role of SMART Recovery in supporting these initiatives.
Whether you're curious about joining Sober October or just want to hear an inspiring story of how small actions can lead to big changes, this episode has something for you.