John deBary: Crafting a Flavorful World with Proteau's Zero-Proof Drinks
It's really about activating people's imagination. And I think that the non-alcoholic category is kind of like the last of those categories to get really enhanced by a huge explosion of creativity.
Imagine a drink that bursts with flavor but leaves you clear-headed and refreshed. That's the magic John deBary is bringing to the table with Proteau, his line of zero-proof botanical beverages. With over a decade of experience as a celebrated mixologist, author, and advocate for workers' rights, John has mastered the art of creating drinks that are both delicious and inclusive.
Proteau's offerings, like the Rivington Spritz and Ludlow Red, promise a delightful sip straight from the bottle, no mixing needed. In this episode of Better Rhodes' All Together podcast, John opens up about his journey from crafting cocktails to pioneering in the non-alcoholic space. He shares the challenges he faced and the creative processes that led to the unique flavors of Proteau.
The conversation also dives into the broader world of alcohol-free beverages, discussing their benefits and the growing community embracing them. John's passion for accessibility in hospitality shines through as he talks about his work with the Restaurant Workers’ Community Foundation (RWCF), which he co-founded to improve quality-of-life issues for hospitality workers. This episode is a must-listen for anyone curious about the future of non-alcoholic drinks and how they can enhance your dining experience.
So, if you're looking to expand your beverage horizons without the hangover, tune in and get inspired by John's flavorful journey.