Fay Behbehani's Path: From Wild Child to Mindful Drinking Pioneer
We don't really know what tomorrow will bring in terms of this. I think that it's such a great time to look after yourself. We are pro whatever path our customer wants to take, and whether that is consuming Bombuzz, in between, you know a glass of wine or an alcoholic cocktail, that is completely fine.
Fay Behbehani's journey is nothing short of fascinating. Starting off as a self-described 'wild child' in the bustling city of London, Fay's life took a significant turn towards sobriety and mindful drinking. In this episode of Alcohol-Free Radio, host Chris Becker chats with Fay, the dynamic founder and CEO of bonbuz, a brand that’s redefining what it means to enjoy a drink without the alcohol.
Fay's career began at the prestigious advertising firm Ogilvy + Mather, where she developed a keen interest in consumer psychology and brand building. Her passion for creating impactful products led her to California, where she initially delved into brain technology and biohacking. This unique combination of interests eventually inspired her to co-found a sustainable spirits company. It was during this time that Fay became 'sober-curious', exploring the world of alcohol-free beverages.
With bonbuz, Fay has managed to blend her love for beverages with her commitment to health and well-being. The drinks she creates are not just alcohol-free; they are infused with nootropics and adaptogens, ingredients known for their mental and physical health benefits. Throughout the conversation, Fay emphasizes the importance of mindfulness and thoughtfulness in crafting these innovative drinks.
This episode isn't just about Fay's personal journey; it's also a deep dive into the growing community of mindful drinkers and the benefits of choosing alcohol-free options. If you're curious about how you can enjoy social settings without compromising your health, or if you're interested in the latest trends in the non-alcoholic beverage industry, this episode is packed with insights and inspiration.
So grab your favorite alcohol-free drink and tune in to hear how Fay is leading the charge in creating a fun, diverse, and unapologetically playful alternative to traditional spirits.