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'Why Alcohol Advertising is Legal Lying' with Anna Donaghey
'Why Alcohol Advertising is Legal Lying' with Anna Donaghey
'Why Alcohol Advertising is Legal Lying' with Anna Donaghey
Sunday 30th March 2025
Anna Donaghey reveals the tricks behind alcohol ads and shares her journey from ad exec to sobriety coach. Discover how these ads manipulate us.
47 minutes
Eye-opening
Honest
Informative
Engaging
Non-judgmental
About this podcast
Author:
soberawkward
Overview:
Categories:
Sobriety Toolkit
Sexual Empowerment & Identity
Navigating Challenges in Recovery
Creative Recovery Journeys
Financial Health in Recovery
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Episodes:
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Get the buttons here!The Deceptive World of Alcohol Advertising with Anna Donaghey
Episode Overview
- Alcohol ads use behavioural science to create appealing images.
- Marketing targets specific demographics like stressed-out mums.
- Alcohol advertising lacks the strict regulations applied to other products.
- Personal stories can highlight the real impact of alcohol marketing.
- Understanding these tactics can help resist their influence.
If alcohol was created today, there's no way it would be passed as fit for human consumption.
Have you ever wondered why alcohol ads make drinking look so glamorous? In this episode of Sober Awkward, Vic and Hamish are joined by Anna Donaghey, a former London-based ad exec who spills the beans on the tricks of the trade. Anna, who spent years creating big-brand alcohol campaigns, reveals how behavioural science is used to make booze seem like your best mate, reward, and even part of your identity.
From targeting stressed-out mums with pink drinks to pushing the 'work hard, play hard' mentality, this episode uncovers the sneaky tactics used to lure us in. Anna's insights are both eye-opening and infuriating, especially when she discusses how alcohol advertising is rarely regulated like other products. You'll also hear about Anna's personal journey from being a high-flying ad exec to becoming an alcohol mindset coach.
She shares her struggles with alcohol and how leaving the industry and becoming a mother made her realise the extent of her problem. If you've ever felt manipulated by an ad or wondered why you can't escape alcohol marketing, this episode is a must-listen. It’s packed with humour, honesty, and plenty of 'aha' moments that might just change how you see those glossy booze ads forever. So grab a cuppa and get ready for some serious truth bombs.