SOBER POP the Playback
SOBER POP the Playback
The Yellow Life - a lifestyle brand for the currently not drinking community
The Yellow Life - a lifestyle brand for the currently not drinking community
The Yellow Life - a lifestyle brand for the currently not drinking community
Wednesday 27th October 2021
The Yellow Life founders Ian and Darren discuss their journey to sobriety and how their brand fosters a supportive community for the currently not drinking.
Explicit
53 minutes
Inspiring
Empowering
Informative
Hopeful
Supportive
About this podcast
Author:
SOBER POP the Playback
Overview:
Categories:
Sobriety Toolkit
Creative Recovery Journeys
Sexual Empowerment & Identity
Financial Health in Recovery
Body & Mind
Links:
Visit site
Episodes:
27 (View all)
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Get the buttons here!The Yellow Life: Redefining Sobriety with Style and Community
The Yellow Life is really about connection, it's about the way that currently not drinking impacts all the areas of our lives, that we're passionate about everything, from travel to business. And I think that's a common thread in our community.
Imagine a world where choosing not to drink isn't just accepted but celebrated. That's the vision behind The Yellow Life, a lifestyle brand co-founded by Ian Mirmelstein and Darren Marble. With over 15 years of sobriety between them, Ian and Darren have experienced firsthand the transformative power of living alcohol-free. They wanted to create a space where others on the same path could connect, support each other, and feel seen. Thus, The Yellow Life was born.
In this episode of SOBER POP the Playback Podcast, hosts Alysse Bryson and Brooke Robichaud sit down with Ian and Darren to explore their journey and the mission behind their brand. The Yellow Life started with simple yet bold apparel – sweatshirts, athletic shirts, and hats that proudly sport the letter 'Y'. These items quickly became symbols of a supportive and vibrant community of people who are currently not drinking. But The Yellow Life is more than just merchandise.
It's about fostering connections in real life and online. Ian and Darren share how their digital presence has created a network of like-minded individuals who uplift each other in various aspects of life, from personal growth to professional success. They dream of one day expanding into physical retail spaces, but for now, their online community continues to thrive.
The Yellow Life collaborates with other sober brands like The Sober Curator, reinforcing their shared goal of providing safe spaces for the sober community. This episode is a testament to how sobriety can be vibrant, stylish, and full of life. Whether you're already on a sober journey or considering it, Ian and Darren's story offers inspiration and a sense of belonging.
Tune in to hear more about how The Yellow Life is changing perceptions around sobriety and creating a movement that's inclusive, supportive, and anything but boring.