I don't like being told no. And I don't like the way up against the wrong people. And my first choice was I didn't even know about coaching. She was like, hey, I don't, you know, I'm the visionary. And he happened to be a coach that teaches coaches marketing. I trust him. And he was like, yeah, this it's marketing for coaches, but it applies across the board. So I was like, yeah, this, it's marketing for coaches, but it applies across the board. And in that time met so many coaches that were, you know, in my mind, I heard life coach and thought like, that's not a real thing, but I met relationship coaches, I met money coaches, I met sports performance coaches, I met fitness coaches, all these modalities.