Alcohol Action Ireland
Alcohol Action Ireland
The lure of alcohol cause marketing: is it nurturing a lifetime alcohol use?
The lure of alcohol cause marketing: is it nurturing a lifetime alcohol use?
The lure of alcohol cause marketing: is it nurturing a lifetime alcohol use?
Monday 4th April 2022
Experts discuss gender stereotypes in alcohol marketing and their impact on drinking habits in this episode of The Alcohol File.
46 minutes
Informative
Thought-provoking
Raw
Engaging
Life-changing
About this podcast
Author:
Alcohol Action Ireland
Overview:
Categories:
Navigating Alcohol Dependency
Policy & Advocacy
Family Recovery from Addiction
Financial Health in Recovery
Recovery from Trauma
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Episodes:
23 (View all)
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Get the buttons here!Unmasking Alcohol Marketing: Gender Stereotypes and Their Influence
Women, real empowerment for women is opening their eyes to the tactics of the alcohol industry, but also giving them full information that will allow them to make informed decisions about consuming a harmful product.
Imagine being bombarded with ads that subtly shape your drinking habits. In this eye-opening episode of The Alcohol File, experts Dr Amanda Marie Atkinson, Dr Nathan Critchlow, and Jennifer Haugh dive into the intricate world of alcohol marketing. They dissect how these campaigns target specific demographics and perpetuate gender stereotypes. Dr Atkinson sheds light on how women are often misled by 'empowerment' messages that mask the real dangers of alcohol consumption.
Dr Critchlow and Haugh further discuss the rise of social cause marketing and its powerful role in influencing drinking patterns. They reveal the paradoxical positioning of alcohol brands that often ignore the unique risks faced by women. The episode also critiques the self-regulation of alcohol advertising and calls for more robust public health policies to mitigate harm. This conversation is a must-listen for anyone curious about the hidden tactics of alcohol marketing and its broader societal impact.