Ian Harvey: From IT Consultant to Non-Alcoholic Beverage Pioneer
Episode Overview
Ian shares his journey from an IT career to opening NEØNI, Canada's first dedicated retail space to non-alcoholic beverages Discussion on the complexities of producing non-alcoholic wine and spirits Ian's commitment to offering exceptional non-alcoholic options and his vision for the industry Heartwarming anecdotes about the diverse range of customers seeking non-alcoholic alternatives at NEØNI Hopes for widespread availability of non-alcoholic wines in traditional wine-producing countries
I think the industry is quite young in Canada, the wine industry. So maybe that's what it's about. There needs to be some maturity once they've figured out the winemaking process and gotten... perhaps it's an expensive investment too.
Imagine trading in a 20-year career in IT for the world of non-alcoholic beverages. That's exactly what Ian Harvey did, and in this episode of 'Clear & Present', he sits down with host Bryen Fulcher to share his fascinating journey. Ian, now the proud owner of NEØNI in Waterloo, Ontario, talks about his transition from tech to opening one of Canada's first retail spaces dedicated to non-alcoholic beers, wines, and spirits.
You'll hear about the passion and dedication it takes to curate a selection of premium non-alcoholic drinks sourced from around the globe. Ian doesn't just sell beverages; he crafts experiences. He delves into the complexities behind producing high-quality non-alcoholic wine and spirits, and why these alternatives are gaining popularity. With heartwarming stories about the diverse customers who visit NEØNI, Ian paints a vivid picture of a community seeking more than just a buzz.
Whether it's for health reasons, personal choice, or curiosity, these patrons are finding joy in non-alcoholic options. The episode also touches on the challenges Ian faces in bringing these products to market and his hopes for making non-alcoholic wines mainstream in traditional wine-producing countries like Italy and France. Ian's enthusiasm is infectious, making this conversation a must-listen for anyone curious about the burgeoning world of non-alcoholic beverages.
So, if you're interested in learning about the craftsmanship behind these drinks or simply want to hear an inspiring story of career transformation, this episode is for you.