The $2 Billion Lie: Unmasking Alcohol Advertising's Grip on Your Brain
Episode Overview
Alcohol ads use repetition and hypnosis to rewire your brain. Marketing promotes beliefs that alcohol is essential for social activities. Influencers and cultural movements are often co-opted by Big Alcohol. Questioning societal norms around alcohol can lead to personal freedom. The Strive Method offers a framework for transforming your relationship with alcohol.
The most dangerous part of alcohol advertising isn't what it shows you, it's what it hides.
Ever wondered how alcohol advertising manages to worm its way into your brain? In this episode of the 1000 Days Sober Podcast, Lee Davy takes a hard look at the billion-dollar tactics Big Alcohol uses to keep us hooked. With Thailand lifting its 53-year ban on alcohol ads, the floodgates are about to open, and Lee is here to explain what that means for all of us.
He breaks down how repetitive and hypnotic advertising convinces us that alcohol is essential for fun, freedom, and connection. Lee also discusses how these ads manipulate cultural and social norms, turning influencers into brand shills and hijacking movements like feminism. It's a wake-up call to question everything we've been taught about alcohol and its place in our lives. If you're ready to see through the glittering lies and reclaim your power, this episode is a must-listen.
Lee's passionate delivery and eye-opening insights will leave you questioning your own beliefs about booze. So, why not tune in and start reprogramming your brain today?