Building a Green Wardrobe: Brendan Synnott's Journey with PACT
My hope when I sold it was that we were going to give them this idea and this consumer base and these products, and that they would be able to take that to more and more people and introduce organic and natural cereal to more people for the first time through their distribution, in a way that I never could, because we're not a Hundred-Year-Old company.
Ever thought about what it takes to create a sustainable clothing brand? Brendan Synnott, the CEO of PACT, shares his journey and expertise in this episode of the Hippie Haven Podcast. Hosted by Callee, a zero-waste activist and entrepreneur, the conversation dives into the nuts and bolts of sustainable entrepreneurship. Brendan, who has successfully started and sold multiple companies, talks about the challenges and rewards of running an organic clothing brand.
They discuss everything from fair trade factories to organic cotton crops, giving you a behind-the-scenes look at what it takes to make eco-friendly clothing accessible and affordable. Brendan emphasizes that while consumers are often reluctant to pay extra for sustainable products, they’re willing to choose them if the price is right. This episode sheds light on how PACT manages to keep their prices competitive while maintaining ethical practices.
Brendan also shares his personal commitment to sustainability, offering tips on how to live a greener life. If you're curious about the complexities of the fashion industry or looking for inspiration to start your own sustainable venture, this episode is packed with valuable insights. Brendan’s candid discussion about transparency and accountability in the industry makes this a must-listen for anyone interested in eco-friendly practices.
Tune in to learn how you can make a positive impact on the planet while building a successful business.