Addiction journal

Addiction Audio

Addiction journal

  • Social norms and smoking behaviour with Katie East

Social norms and smoking behaviour with Katie East

Thursday 8th April 2021

Join Dr. Rob Calder and Dr. Katie East on 'Addiction Audio' as they discuss how social norms shape youth smoking and effective policy measures.
12 minutes
Informative
Insightful
Thought-provoking
Educational
Encouraging

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Addiction Audio
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Addiction journal
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Categories:
Navigating Alcohol Dependency
Understanding Addiction & Recovery
Navigating Intimate Relationships
Family Recovery from Addiction
Nutritional Pathways to Recovery
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How Social Norms Shape Youth Smoking: Insights with Dr. Katie East

Our findings suggest that policies should continue focusing on changing smoking prevalence and encouraging parents who smoke to quit smoking and reducing youth exposure to smoking.
Ever wondered how social norms influence young people to start smoking? In this episode of 'Addiction Audio', Dr. Rob Calder sits down with Dr. Katie East to unpack her research on this very topic. Dr. East’s study dives into the power of social norms, breaking them down into two main types: descriptive norms, which are about what people think others do, and injunctive norms, which are about what people think others approve of.
The conversation gets into the nitty-gritty of how these norms can predict whether a young person picks up smoking, especially when parents or close friends are smokers. Interestingly, the study found that the smoking habits of broader social groups don’t have the same impact. Dr. East also highlights some fascinating geographic differences—norms in Asia seem to have a stronger influence on youth smoking than those in Europe and the US. The discussion doesn’t stop there; Dr.
East shares insights into how tobacco control policies could shift these norms to curb youth smoking. She emphasizes the importance of reducing smoking prevalence and encouraging parents who smoke to quit, as these steps could significantly lower youth exposure to smoking. Looking ahead, Dr. East is replicating her review for e-cigarettes and exploring perceptions of harm related to smoking and vaping.
This episode is a treasure trove of information for anyone interested in understanding the social dynamics behind youth smoking and how policy can make a difference.