Social Media's Hidden Impact on Youth Drinking: Insights from Brandon Cheng
Episode Overview
The episode explores the profound influence of social media on the drinking behaviour of young people. Brandon Cheng provides a comprehensive overview of his systematic review and meta-analysis on the relationship between exposure to alcohol-related media and self-posting on social media sites. The discussion encompasses the power of social influences, the shift towards the online era of media and marketing, and the implications of exposure to alcohol-related content on social networking sites. The conversation delves into the differences between social media platforms and the significance of youth and young adults as a sensitive age group for such studies. The episode concludes with an exploration of the policy implications of the findings and the importance of continued research in contributing to positive change in these areas.
So research like the ones we're discussing today and we're doing and continuing to do at our center will really help contribute to good science and increasing the advocacy and pressure for positive change within these areas.
How much does a simple scroll through social media influence young people's drinking habits? Dr. Elle Wadsworth sits down with Brandon Cheng, a PhD student at the National Centre for Youth Substance Use Research, to uncover the surprising connections between social media and youth alcohol consumption. Brandon shares his findings from a comprehensive review and meta-analysis, shedding light on how online content can shape behaviors in ways we might not expect.
Imagine a young person watching a short video of friends enjoying drinks – it creates a vivid image that's far more impactful than just seeing a static photo or reading a post. This episode dives into the nuances of different social media platforms and their unique influences on young minds. From the power of peer influence to the subtleties of online marketing, Brandon and Dr. Wadsworth explore the multifaceted ways social media can steer drinking habits.
They also discuss why young adults are particularly vulnerable to these influences and what policy changes could help mitigate the risks. Whether you're a parent, educator, or just curious about the intersection of technology and health, this conversation offers valuable insights into the modern landscape of youth and alcohol.