Sound Rebel
Sound Rebel
S3 Ep170: Ellie Webb: Caleño
S3 Ep170: Ellie Webb: Caleño
S3 Ep170: Ellie Webb: Caleño
Monday 24th June 2024
Ellie Webb shares her journey of creating Caleño, transforming limited alcohol-free options into a thriving brand. A must-listen for anyone curious about sobriety.
Explicit
44 minutes
Inspiring
Informative
Encouraging
Authentic
Supportive
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Sound Rebel
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Categories:
Sobriety Toolkit
Sexual Empowerment & Identity
Creative Recovery Journeys
Understanding Addiction & Recovery
Body & Mind
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Get the buttons here!Ellie Webb's Journey: From Frustration to Flourishing with Caleño
Episode Overview
- Ellie Webb's journey from frustration to creating Caleño
- Challenges and triumphs in developing an alcohol-free drink
- The evolving landscape of alcohol-free options
- Personal stories that highlight the emotional aspects of sobriety
- Practical advice for those exploring alcohol-free alternatives
For me, fulfilling my potential was more important than refilling my glass
In this episode of Over The Influence, hosts Sharon Hartley and Ben Anderson sit down with Ellie Webb, the innovative founder of Caleño, a popular alcohol-free drink brand. Ellie shares her journey from taking a break from alcohol in 2017 to realising the limited options available for non-drinkers. Frustrated by the lack of appealing choices, Ellie decided to create her own solution, leading to the birth of Caleño.
Fast forward to 2024, and Caleño is now a hit in supermarkets and bars across the UK. Ellie recounts her early days of developing Caleño, including the challenges she faced and the inspiration she drew from her travels to Colombia. She talks about the importance of creating a sophisticated, complex drink that could stand up in cocktails and provide a grown-up alternative to traditional alcoholic beverages.
Ellie’s story is not just about creating a product but also about changing attitudes towards alcohol-free options and making them more accessible and acceptable. The conversation touches on the broader alcohol-free drinks industry and how it has evolved over the years. Ellie reflects on the initial scepticism she encountered and how the market has exploded with new options and increased acceptance.
She also shares some personal anecdotes, like her experience at Club Soders Mindful Drinking Festival and the emotional highs and lows of launching a new brand. If you’re curious about the alcohol-free movement or looking for inspiration on how to navigate your own journey, this episode offers a blend of personal stories, industry insights, and practical advice. Tune in to hear how Ellie turned her frustration into a flourishing business and why she believes in the power of alcohol-free alternatives.
Why not give it a listen and see how one person's determination can spark a change in an entire industry?