Paul Churchill had his last drink on 7 September 2014. He’s still counting. Getting sober is just the beginning…

Recovery Elevator

Paul Churchill had his last drink on 7 September 2014. He’s still counting. Getting sober is just the beginning…

  • RE 511: How to Market Alcohol

RE 511: How to Market Alcohol

Monday 2nd December 2024

Explore the impact of alcohol marketing and hear Arlina's inspiring story of 30 years of sobriety in this episode of Recovery Elevator.
Explicit
51 minutes
Inspiring
Informative
Hopeful
Compassionate
Encouraging

About this podcast

Recovery Elevator
Author:
Paul Churchill had his last drink on 7 September 2014. He’s still counting. Getting sober is just the beginning…
Overview:
Categories:
Sobriety Toolkit
Creative Recovery Journeys
Empowering Recovery Journeys
Understanding Addiction & Recovery
Financial Health in Recovery
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Episodes:
60 (View all)
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Rethinking Alcohol Marketing: A Conversation with Arlina

Episode Overview

  • Global wine consumption has significantly declined, impacting the industry.
  • Paul Churchill proposes higher alcohol taxes and stricter advertising regulations.
  • Arlina shares her journey of maintaining sobriety for 30 years.
  • Upcoming Recovery Elevator courses include a songwriting course and an intensive Dry January program.
  • Alcohol-related costs in the US are substantially higher than the revenue generated from alcohol taxes.
For every drink consumed in America, $2.44 has to be forked up to cover the cost, which does not come from big alcohol.
Ever wondered how the marketing of alcohol impacts our society? In this episode of Recovery Elevator, host Paul Churchill dives into the complex world of alcohol marketing and its far-reaching consequences. He is joined by Arlina, a remarkable guest who has been sober for 30 years. Arlina shares her journey, offering a beacon of hope for those struggling with addiction. The episode kicks off with a startling statistic: global wine consumption has dropped significantly, affecting the wine industry.
Paul then outlines his vision for a better alcohol policy, including higher taxes and stricter advertising regulations. Arlina’s story is a testament to the power of perseverance and the importance of community in recovery. She discusses her own experiences with sobriety, the challenges she’s faced, and the strategies that have helped her stay on track. The episode also highlights Recovery Elevator’s upcoming courses, including an alcohol-free songwriting course and an intensive Dry January program.
Whether you’re new to sobriety or have been on this journey for years, this episode offers valuable insights and practical advice. Ready to rethink how you view alcohol marketing and its impact? Tune in to hear Arlina’s inspiring story and Paul’s compelling arguments for change.